Dear Future Founder,
I'm consistently blown away at the amount of money I see startup founders throwing at designing and developing Apps that they have no proof of users actually wanting in the first place.
A lot of people are gambling with their life savings - not cool ❌
If you have dreamed up an App idea or have a vision of building something of your own, take the time to get it right.
Get strategic. That's how you'll prosper.
There's a proven, smart way of building successful Apps quickly.
There are also many other ways of building Apps that are plain wasteful and demotivating.
I've spent the last two years as the head of Product Strategy at one of the world's largest App Developers, working with hundreds of App startup founders.
Some succeeded, but many failed.
The failures frustrated the hell out of me, because I knew they could have been avoided and instead gone on to greatness.
Here's the kicker: traditional App developers don't want you to know the smart approach, because they will lose a lot of money.
If you talk to an App developer, chances are they will try to convince you to jump right in to building without any strategy.
Why?
With strategy comes insight, and with insight comes the wisdom as to whether you should invest your money into building the App or not.
No wisdom = more likely to gamble money on an idea 💰
So instead of contributing to the problem more, I quietly started testing strategies that I knew were powerful.
And I saw for myself that they worked ✅
